by lesley | Nov 14, 2014 | Writing Skills
People often ask me how I put together web pages, articles, blogs and emails so they don’t ramble and get the point across effectively. To be honest, after years of writing, I’ve got quite good at doing the analysis of where I’m going and what the key points are and...
by lesley | Oct 20, 2014 | Marketing, Newsletters, Social media
In an ideal world business owners would have an effective lead-generator that delivered hot prospects daily. Unfortunately, it isn’t as easy as it sounds and it takes serious effort to get the attention of prospective customers and then convert them to sales....
by lesley | Oct 6, 2014 | Reputation
I’ve just read a book that was quite good, but the author used the word ‘discreetly’ from time to time – except that most of the time it was spelled ‘discretely’, which means something completely different*. A couple of times it...
by lesley | Sep 15, 2014 | Marketing
If you’ve grown a healthy list of people who have an interest in what you’ve got to offer you’ll need to do something to build and maintain your relationship with them. You might have them in your customer relationship management (CRM) system or they might have...
by lesley | Aug 12, 2014 | Newsletters
There are two ways to look at newsletters – whether they arrive in the post or, more likely, in your inbox – as the sender or as the receiver! It’s interesting that people who complain about the amount of spam email and post they get still send out...
by lesley | Aug 4, 2014 | Social media
Social media wears many hats – the secret is knowing which ‘outfits’ to wear them with! Let’s take a look at the biggest platforms and examine how they work – for relationships, business, job hunting and more. Facebook is VERY social and...
by lesley | Jul 28, 2014 | Marketing
One of the most frequent questions I’m asked is ‘How long should I spend on marketing?’ Realistically, I think you should be investing at least three hours a week, but most small business owners insist they haven’t got that much time to spend....
by lesley | Jul 14, 2014 | Marketing
If you’re a business owner with limited staff keeping the ‘sausage machine’ stuffed is a perpetual challenge! When business comes in the customer has to come first and it’s easy to push the marketing activities onto the back burner simply...
by lesley | Jun 23, 2014 | Reputation
When was the last time you did a reputation check? Do you know what people are saying about you – good and not so good? Most of us work hard, are nice to our customers and deliver good quality goods and services – but is that enough to create a great...
by lesley | Jun 17, 2014 | Marketing
Lots of businesses see the opportunities offered by online marketing as like a huge box of chocolates – lots of tasty goodies so they can’t wait to try them all! Unlike chocolates, the opportunities don’t disappear, they’re always there to be...
