by lesley | Feb 18, 2013 | Marketing
If you’re running a business you almost certainly have an eye on the results you get – that’s what puts the money in the bank. But how often do you do things that don’t actually impact on your results? If we’re going to be pedantic then...
by lesley | Feb 4, 2013 | Marketing
There are so many people for whom their website is an afterthought. They don’t visit their own site and just assume that it continues to work for them in promoting their business – but, often, the site hasn’t been updated for many months (sometimes...
by lesley | Jan 28, 2013 | Marketing, Website copy, Writing Skills
One of the critical questions I ask my clients before I start gathering information is ‘Who is your target audience?’. I wish I could say that they are all completely clear on the answer to that question, but many aren’t and it makes my job...
by lesley | Jan 21, 2013 | Marketing, Social media
A few people have questioned my use of Twitter as a marketing tool – they see it as lightweight and trivial. “Isn’t it just for kids to chat with their friends?” they query. Yes, kids do use Twitter to chat to their friends, but it’s...
by lesley | Jan 14, 2013 | Marketing, Social media
One of the best things about online marketing is that it’s mostly free – but it does take time and effort. It’s not just about posting lots of tweets on Twitter or posting all your latest status updates on Facebook and LinkedIn, there’s more...
by lesley | Jan 7, 2013 | Readability, Website copy
I’m back on my soapbox about the importance of not only delivering the message that your potential client will respond to, but also presenting it in a way that makes it easy for them to see and process. After looking at many websites that start with...
by lesley | Dec 17, 2012 | Readability, Usability
Sometimes when I look at websites I wonder what the site owner was thinking when they put it together. It’s rarely aimed at the reader. If a website isn’t easy for the reader to understand quickly and find their way around easily, what else could it be...
by lesley | Dec 6, 2012 | Writing Skills
A very long time ago I was taught to write by using the formula of: One idea per paragraph and one thought per sentence. I’ve found that a really good piece of advice – and so have many of the people I’ve shared it with. When we’re writing...
by lesley | Nov 27, 2012 | Uncategorized
Over the past few months I’ve been working on a new book – The Reputation Game – with Peter Roper as my co-author. This is due out at the end of January 2013 and it’s been an interesting journey, not least because we’ve talked to...
by lesley | Nov 5, 2012 | Marketing, Social media
I use social media quite a lot and people are always asking me how I manage to be so prolific – and find time to work too! The secret is to have a system, use the tools that are available and set time aside to manage your posts. I’m not going to review...
