by lesley | Apr 8, 2013 | Marketing, PR
Branding is important – and it is a combination of what your company ‘looks like’, what you say (your message) and what you do. Your logo, presentation, marketing material and customer interaction all need to be consistent. The style all needs to...
by lesley | Mar 25, 2013 | Inspiration
Every one of us has a level of expertise in whatever we do to earn a living, whether you work for yourself or you’re an employee. If you’ve read Michael Gerber’s The EMyth Revisited you’ll know about the downside of taking your employed...
by lesley | Mar 18, 2013 | Marketing, Social media
I like to think I’m reasonably intelligent and sometimes I have good ideas, but I’m lazy! Why should I waste lots of effort by reinventing systems, processes and other things that someone else has already invented? This means that I learn from experts in...
by lesley | Mar 11, 2013 | Marketing, Readability
Putting a barrier between your message and your reader makes absolutely no sense at all, but it’s surprising how many companies make it hard for people to process the information presented to them. Of course, nobody does this deliberately, but also few...
by lesley | Mar 4, 2013 | Marketing, Social media, Uncategorized
There seem to be two camps when it comes to online marketing: People who rave about how easy it is and how anyone can do it People who find themselves spending hours trying to keep their social media up to date and then give up as it simply takes up too much time....
by lesley | Feb 25, 2013 | Marketing
I used to think that marketing was about advertising and PR. Then I had to study marketing for my professional qualifications and was astounded to find how many areas of the business are part of the marketing process. Are you ready for this? Marketing covers:...
by lesley | Feb 18, 2013 | Marketing
If you’re running a business you almost certainly have an eye on the results you get – that’s what puts the money in the bank. But how often do you do things that don’t actually impact on your results? If we’re going to be pedantic then...
by lesley | Feb 4, 2013 | Marketing
There are so many people for whom their website is an afterthought. They don’t visit their own site and just assume that it continues to work for them in promoting their business – but, often, the site hasn’t been updated for many months (sometimes...
by lesley | Jan 28, 2013 | Marketing, Website copy, Writing Skills
One of the critical questions I ask my clients before I start gathering information is ‘Who is your target audience?’. I wish I could say that they are all completely clear on the answer to that question, but many aren’t and it makes my job...
by lesley | Jan 21, 2013 | Marketing, Social media
A few people have questioned my use of Twitter as a marketing tool – they see it as lightweight and trivial. “Isn’t it just for kids to chat with their friends?” they query. Yes, kids do use Twitter to chat to their friends, but it’s...
