by lesley | Oct 8, 2012 | Writing Skills
When you are writing to promote your services it can be as big a mountain to climb as writing a novel if you don’t know where to start. Many people can’t get started, some start to write and then delete their efforts – several times (the equivalent...
by lesley | Sep 17, 2012 | Marketing
I recently had two conversations with two different people about branding. One of them thought branding was about the logo and it was astonished to discover that there was more to it than that. The other saw branding from a much more academic perspective and was...
by lesley | Aug 20, 2012 | Marketing
So many people get confused about these two – is Sales part of Marketing or does Marketing lead to Sales? Or is Marketing just another way of saying Sales? I can’t blame them for getting confused. I used to work in a marketing department and even I was a bit vague...
by lesley | Jul 30, 2012 | Marketing, Social media
I meet far too many people who want to tell me why they ‘can’t’ do something. People who can, do – they don’t spend their time talking it over, they just get stuck in and get on with it! Even when you offer help, some people will tell...
by lesley | Jul 10, 2012 | Guest bloggers, Marketing
This blog has real magic as it was written by The Sourcerer – aka Shelley Morris who keeps me organised. It’s all about one of those ‘obvious’ things that many people overlook. Enjoy! Exasperated and infuriated describe very well how I’ve...
by lesley | Jul 2, 2012 | Marketing, Website copy
I was at the Ultimate Marketing Summit and one of the speakers, Paula Wynne, spoke with great passion about the need to write specific and relevant content on your website. Paula’s subject was search engine optimisation – in fact, she’s written a...
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by lesley | Jun 26, 2012 | Guest bloggers
Another guest post from the social media expert, Sarah Arrow. She really walks the talk so she knows what she’s doing – take note! If you have a Facebook page and you are not quite sure what to do with it, or what to update it with then this post is just...
by lesley | Jun 21, 2012 | Guest bloggers, Marketing
Some people would describe Jackie Barrie as my competitor – but I think of her as a colleague. She’s a brilliant writer (not just marketing copy – but get her Little Fish books too) and has years of experience writing for companies from big to...
by lesley | Jun 18, 2012 | Marketing
If you’re in business you want to provide good quality products and services to your customers – or you won’t stay in business long. However, does everything you do reflect the same level of quality? I have a ‘thing’ about business cards...
by lesley | Jun 11, 2012 | Readability
I like to think that I write good quality web content – and my team do too – but once written it all depends on the design as to whether anyone ever reads it. These are some of the things that really get my goat and are virtually guaranteed to stop people...
