by lesley | Jun 3, 2013 | Inspiration
When you’re doing something you love the time flies by and you get that sense of achievement that makes you feel good when you complete your project or task. When it comes to getting things done that are either something you don’t like doing or is outside...
by lesley | May 23, 2013 | Social media
If you’ve ever learned the secret of cooking perfect scrambled eggs, you’ll know that the key to success is patience! But what have scrambled eggs got to do with social media? If you want quick scrambled eggs you can throw the eggs into a hot pan and stir...
by lesley | May 6, 2013 | Blogging, Marketing, Uncategorized
You’ve heard the phrase ‘don’t reinvent the wheel’ – and this applies to what you write just as much as it does to anything else you do. Trying to do many marketing activities can appear to be very time-consuming. If you want to create...
by lesley | Apr 29, 2013 | Readability, Usability
No – not rocking and rolling – but the on screen equivalent! Someone, somewhere made a ‘rule’ that you should be able to arrive at the page you want in no more than three clicks. Then someone else also made a ‘rule’ that said a...
by lesley | Apr 22, 2013 | Marketing
If you’re not a natural marketer it can seem like a huge mountain to climb to put together a successful and ongoing marketing campaign for your business. Then when a new product or service is launched you have to go back to the drawing board. The challenge is...
by lesley | Apr 15, 2013 | Blogging
Blogs are a great way to demonstrate your expertise and also to give people something interesting to read when they visit your website. However, there are many people who are nervous of blogging for all kinds of reasons. These are a few guidelines to get you started...
by lesley | Apr 8, 2013 | Marketing, PR
Branding is important – and it is a combination of what your company ‘looks like’, what you say (your message) and what you do. Your logo, presentation, marketing material and customer interaction all need to be consistent. The style all needs to...
by lesley | Mar 25, 2013 | Inspiration
Every one of us has a level of expertise in whatever we do to earn a living, whether you work for yourself or you’re an employee. If you’ve read Michael Gerber’s The EMyth Revisited you’ll know about the downside of taking your employed...
by lesley | Mar 18, 2013 | Marketing, Social media
I like to think I’m reasonably intelligent and sometimes I have good ideas, but I’m lazy! Why should I waste lots of effort by reinventing systems, processes and other things that someone else has already invented? This means that I learn from experts in...
by lesley | Mar 11, 2013 | Marketing, Readability
Putting a barrier between your message and your reader makes absolutely no sense at all, but it’s surprising how many companies make it hard for people to process the information presented to them. Of course, nobody does this deliberately, but also few...
