by lesley | May 25, 2012 | Writing Skills
Do you know how people see you when they meet you? Are you serious and thorough, fun and quirky, practical and down-to-earth? If you’re in business your company will have a personality too – and, if you’ve grown it from scratch, it’s probably...
by lesley | May 1, 2012 | Marketing, Social media
There are many opportunities to market your business online – and some people take advantage of as many as possible, whilst others don’t know where to start. My advice is to start with yourself and your business: What do you deliver to your customers? In...
by lesley | Apr 23, 2012 | Social media
Many people have asked me how I manage to be so visible on social media – and still get any work done! The answer is a combination of tools and habits. My favourite tool is Hootsuite.com as I can manage all my Twitter activity here as well as posting into...
by lesley | Apr 17, 2012 | Blogging, Guest bloggers
The lovely Dinah Liversidge writes great blogs and always makes me think – so I invited her to write one for me and she’s come up trumps. Get a coffee, sit back and enjoy her thoughts about blogging. When I first thought about writing a blog, I was...
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by lesley | Mar 22, 2012 | Guest bloggers
Sarah Arrow is the Queen of Blogging! Having started Birds-on-the-Blog just a few years ago, it’s turned into an award winning, highly ranked busy blog platform. Sarah’s agreed to share some of her expertise with you – learn and enjoy! Every...
by lesley | Mar 20, 2012 | Marketing
Firstly, let’s get something straight – marketing is not selling, but selling is part of the marketing process! In VERY simple terms marketing is finding a need and then fulfilling it. However, there’s quite a bit more to it than that in reality!...
by lesley | Mar 14, 2012 | Guest bloggers, Writing a book
Jo Parfitt is a cracking editor and taught me most of what I know about editing books – what she doesn’t know about creating, writing, editing and publishing is not worth knowing. This is her advice on publishing a book. I have written 28 books and had...
by lesley | Feb 23, 2012 | Readability
It always astonishes me that English has become the predominant international language. The grammar is irregular, with many individual exceptions to learn and the vocabulary is huge with many words that mean something similar, but subtly different, not to mention the...
by lesley | Feb 20, 2012 | Marketing
There’s one subject that we can all be guaranteed to know about in great detail – ourselves! If you’re a business owner then the extension to that is your business – you know everything there is to know about it, especially if you started it...
by lesley | Feb 12, 2012 | Marketing
As a commercial copywriter my role is to write to persuade people to take action. In order to do that I need to have essential information to get the message on target so I ask questions. Over the years I’ve realised that certain questions make a BIG...
