A book or a business card?

A book or a business card?

If you’re having a business meeting with a potential supplier and, instead of a business card, they put a book in your hands, what does that say to you? Most people perceive a book as having value, outside the materials it’s printed on.  So it has a more positive...
Is this the year you’ll write a book?

Is this the year you’ll write a book?

Here we are at the start of a brand new shiny year – and many people are fired up about what they can achieve over the next 12 months.  If you own a business, it’s not just your personal goals, but the ones you set for the business too. Many of the business owners and...