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by lesley | Dec 5, 2016 | Blogging, Marketing, Newsletters
How many websites do you visit and they ask you to ‘sign up’ for their newsletter? There’s no indication of what the newsletter will deliver and these days most of us are smart enough to recognise it as a means of getting our email address to market to us. There’s...
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by lesley | Nov 28, 2016 | Blogging, Marketing, Social media
Auberon Waugh invented this phrase to describe the middle classes who were well-educated, had strong political views and were social concerned. It wasn’t a compliment! Today it might be used in a completely different way – to describe people who spend all their time...
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by lesley | Nov 21, 2016 | Blogging, Marketing
If you follow what I write about you’ll know that I talk about the RAVE acronym – Reputation, Authority, Visibility, Expertise – and today I’m focused on Expertise. Unless someone has actually paid for your services, how do they know how good you are? They have to...
by lesley | Aug 9, 2013 | Blogging
Blogging is much talked about, but scarcely done activity! Recent research done by Passle has revealed that only 1 in 8 businesses maintain an active blog. As their definition of an ‘active blog’ is more than 3 posts A YEAR, that actually means that...
by lesley | May 6, 2013 | Blogging, Marketing, Uncategorized
You’ve heard the phrase ‘don’t reinvent the wheel’ – and this applies to what you write just as much as it does to anything else you do. Trying to do many marketing activities can appear to be very time-consuming. If you want to create...
by lesley | Apr 15, 2013 | Blogging
Blogs are a great way to demonstrate your expertise and also to give people something interesting to read when they visit your website. However, there are many people who are nervous of blogging for all kinds of reasons. These are a few guidelines to get you started...
