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by lesley | Feb 13, 2017 | Blogging, Marketing
Most business people will recoil at the idea of being offered a bribe. Of course, you hear about corrupt business practices, but the majority of business people are ethical and honest. So why would I suggest that you offer a bribe to potential customers? It’s all...
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by lesley | Feb 6, 2017 | Blogging, Writing Skills
If you’re aiming to raise your profile there’s nothing like entering your local business awards. Even if you don’t win your name gets known by more people. Clearly, it would be better to actually win, but there are never any guarantees. Entering awards usually...
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by lesley | Jan 9, 2017 | Blogging, Marketing
Small businesses are no longer dependent on the banks for funding – crowd-funding is the hot new way to raise money. There are many crowd-funding platforms that give you the opportunity to pitch to potential supporters, but it’s not just an easy way to get money there...
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by lesley | Dec 5, 2016 | Blogging, Marketing, Newsletters
How many websites do you visit and they ask you to ‘sign up’ for their newsletter? There’s no indication of what the newsletter will deliver and these days most of us are smart enough to recognise it as a means of getting our email address to market to us. There’s...
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by lesley | Nov 28, 2016 | Blogging, Marketing, Social media
Auberon Waugh invented this phrase to describe the middle classes who were well-educated, had strong political views and were social concerned. It wasn’t a compliment! Today it might be used in a completely different way – to describe people who spend all their time...
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by lesley | Nov 21, 2016 | Blogging, Marketing
If you follow what I write about you’ll know that I talk about the RAVE acronym – Reputation, Authority, Visibility, Expertise – and today I’m focused on Expertise. Unless someone has actually paid for your services, how do they know how good you are? They have to...
