by lesley | May 31, 2021 | Business
Business consultants and sales trainers talk about ‘Unique Selling Propositions’. But what is one of those really – and do your business, your services and your products all need to have one? We all have competition – there are few truly unique...
by lesley | Apr 26, 2021 | Business, Lead Generation, Marketing
In most networking groups ‘sales’ is almost a dirty word. However, sales is the lifeblood of every business – no sales = no money! The problem is nobody likes being sold to, but that doesn’t stop us wanting to buy stuff! If you look at the traditional sales...
by lesley | Mar 15, 2021 | Business
One of the things I’ve noticed as we’ve all had to change the way we work is that people are paying more attention to planning. Maybe it’s because they are having to do more with less budget; maybe it’s because they are having to work differently and need a different...
by lesley | Feb 8, 2021 | Business, Lead Generation, Marketing
People talk about sales funnels – and how they will effortlessly fill up to generate leads. But it’s never as simple as it looks! A good sales funnel needs planning. You need to consider every step with a goal for each step – and then build a robust...
by lesley | Dec 28, 2020 | Blogging, Business
It’s been a ‘mare of a year with the pandemic, lockdown, people out of work, companies collapsing, so, if you’ve kept your head above the water – take a bow, you deserve it. We’ve got a new vocabulary with ‘lockdown’, ‘furlough’, ‘pivot’ and ‘PPE’ all becoming...
by lesley | Nov 23, 2020 | Business, Lead Generation
If you haven’t read the blog on How to build a sales funnel, read that first. Now you have your plan in place for what you are going to offer at the four levels of your sales funnel: Free Low cost Bread & butter Premium Now you need to know how to get people into...
