The gentle art of persuasion

The gentle art of persuasion

In most networking groups ‘sales’ is almost a dirty word.  However, sales is the lifeblood of every business – no sales = no money!  The problem is nobody likes being sold to, but that doesn’t stop us wanting to buy stuff! If you look at the traditional sales...
Style over substance

Style over substance

One of the things I’ve noticed as we’ve all had to change the way we work is that people are paying more attention to planning.  Maybe it’s because they are having to do more with less budget; maybe it’s because they are having to work differently and need a different...
How does your sales funnel work?

How does your sales funnel work?

People talk about sales funnels – and how they will effortlessly fill up to generate leads.  But it’s never as simple as it looks! A good sales funnel needs planning.  You need to consider every step with a goal for each step – and then build a robust...
Changing gears

Changing gears

It’s been a ‘mare of a year with the pandemic, lockdown, people out of work, companies collapsing, so, if you’ve kept your head above the water – take a bow, you deserve it. We’ve got a new vocabulary with ‘lockdown’, ‘furlough’, ‘pivot’ and ‘PPE’ all becoming...
How to make your sales funnel work

How to make your sales funnel work

If you haven’t read the blog on How to build a sales funnel, read that first. Now you have your plan in place for what you are going to offer at the four levels of your sales funnel: Free Low cost Bread & butter Premium Now you need to know how to get people into...
How to build a sales funnel

How to build a sales funnel

If you want to create an ongoing flow of leads, without spending all day doing cold calls, you need a sales funnel. Before you get too excited this isn’t some kind of magic spell – but it is a process that can be put in place.  It’s not an accident that people...