by lesley | Dec 16, 2019 | Business
At this time of year many business people are winding down and the focus can be more on pleasure than planning. However, if you own a business and you’re responsible for its ongoing success, the end of a year is often an opportunity for reflection and planning. Here...
by lesley | Oct 28, 2019 | Business
If you’re running a business you almost certainly have a to do list, whether that’s a daily list of actions, an ongoing list of project activities to complete or a mix of the two. People use all kinds of devices to manage these, from complex project management...
by lesley | Aug 19, 2019 | Business
Most people consider that this means getting more customers, but you’ve probably heard the saying that it’s harder to get a new customer than to increase sales to existing customers. That doesn’t mean you shouldn’t be looking for new business, but that your strategy...
by lesley | Jul 8, 2019 | Business
When you’re in business you need customers (or clients). Without them your business will fail. That means that you need to put your message in front of people who need what you’re offering. Before you rush off to write a new website or launch a PR campaign, stop. You...
by lesley | Apr 29, 2019 | Business
If you’re running a business, particularly a small one, it’s easy to get so drawn into the every day operational stuff that business development takes a back seat. This often results in fire-fighting instead of a steady planned growth! If time is at a premium and the...
by lesley | Mar 18, 2019 | Business
If you’re a business owner – or responsible for marketing a business – there are some key issues you’ll need to get clear about. 1: Who are you trying to reach? An ideal client profile – or more than one for your core audiences – is an...
