by lesley | Oct 15, 2018 | Facebook for business
Using Facebook as a business tool becomes more challenging every day. It’s getting like Google – the algorithms and filters change almost daily. Even my Facebook expert sighs in exasperation sometimes. “Every time I go on Facebook, something has changed. If I miss...
by lesley | Jul 2, 2018 | Facebook for business
Before I get started – I am NOT a Facebook expert. I admit that it’s not my preferred platform for business, but that doesn’t mean I don’t know its value. That’s why I have a Facebook expert in my team. If you’re selling products or services directly to the consumer...
by lesley | Mar 19, 2018 | Facebook for business
For businesses that sell directly to consumers (B2C) the answer is a resounding ‘YES’, but even if your business is more business-to-business (B2B) don’t ignore Facebook. Even if you don’t use Facebook personally, don’t fall into the trap of converting your personal...
by lesley | Dec 4, 2017 | Facebook for business
If you’re running a business having a Facebook Page is de rigeur! There are some people who will tell you that, if you’re selling to other businesses, you’re better off on LinkedIn – and there is some sense in that. But don’t overlook the value of Facebook. These are...
by lesley | Aug 14, 2017 | Facebook for business
Anyone who knows me has heard me on my soapbox about ideal client profiles may sigh a bit – I’m off again! However, if you want Facebook ads to work for you, choosing who sees them is essential. If you are going to invest in an ad, you’ll need to: Get the headline...
