by lesley | Jul 28, 2014 | Marketing
One of the most frequent questions I’m asked is ‘How long should I spend on marketing?’ Realistically, I think you should be investing at least three hours a week, but most small business owners insist they haven’t got that much time to spend....
by lesley | Jul 14, 2014 | Marketing
If you’re a business owner with limited staff keeping the ‘sausage machine’ stuffed is a perpetual challenge! When business comes in the customer has to come first and it’s easy to push the marketing activities onto the back burner simply...
by lesley | Jun 17, 2014 | Marketing
Lots of businesses see the opportunities offered by online marketing as like a huge box of chocolates – lots of tasty goodies so they can’t wait to try them all! Unlike chocolates, the opportunities don’t disappear, they’re always there to be...
by lesley | May 28, 2014 | Marketing
Being featured in a publication that your potential clients read is fantastic for raising your profile, letting people get to know your business better and standing out from the crowd. So how do you get into print? Before you start ringing up the editor of your...
by lesley | May 12, 2014 | Marketing
I can almost hear the outraged cries! However, we all accept bribes from time to time – I’m talking about those tempting ‘How to’ or Tips documents that are offered on many websites. The bribe is ‘get this tasty, hot knowledge in...
by lesley | Apr 28, 2014 | Marketing
When I was working on our book, The Reputation Game, with my co-author, Peter Roper, we came to a conclusion – reputation is based on gossip! If nobody is talking about you, you don’t have a reputation. Of course, it is important that the gossip is...
