by lesley | Jan 28, 2013 | Marketing, Website copy, Writing Skills
One of the critical questions I ask my clients before I start gathering information is ‘Who is your target audience?’. I wish I could say that they are all completely clear on the answer to that question, but many aren’t and it makes my job...
by lesley | Jan 21, 2013 | Marketing, Social media
A few people have questioned my use of Twitter as a marketing tool – they see it as lightweight and trivial. “Isn’t it just for kids to chat with their friends?” they query. Yes, kids do use Twitter to chat to their friends, but it’s...
by lesley | Jan 14, 2013 | Marketing, Social media
One of the best things about online marketing is that it’s mostly free – but it does take time and effort. It’s not just about posting lots of tweets on Twitter or posting all your latest status updates on Facebook and LinkedIn, there’s more...
by lesley | Nov 5, 2012 | Marketing, Social media
I use social media quite a lot and people are always asking me how I manage to be so prolific – and find time to work too! The secret is to have a system, use the tools that are available and set time aside to manage your posts. I’m not going to review...
by lesley | Sep 17, 2012 | Marketing
I recently had two conversations with two different people about branding. One of them thought branding was about the logo and it was astonished to discover that there was more to it than that. The other saw branding from a much more academic perspective and was...
by lesley | Aug 20, 2012 | Marketing
So many people get confused about these two – is Sales part of Marketing or does Marketing lead to Sales? Or is Marketing just another way of saying Sales? I can’t blame them for getting confused. I used to work in a marketing department and even I was a bit vague...
