What is reputation marketing?

What is reputation marketing?

This is a question I’m often asked – sometimes people mishear it as ‘reputation management’, which is a different animal altogether.  Some people just hear ‘marketing’ and assume we do all marketing activities.  So it’s time to set the record straight....
The gentle art of persuasion

The gentle art of persuasion

In most networking groups ‘sales’ is almost a dirty word.  However, sales is the lifeblood of every business – no sales = no money!  The problem is nobody likes being sold to, but that doesn’t stop us wanting to buy stuff! If you look at the traditional sales...
How does your sales funnel work?

How does your sales funnel work?

People talk about sales funnels – and how they will effortlessly fill up to generate leads.  But it’s never as simple as it looks! A good sales funnel needs planning.  You need to consider every step with a goal for each step – and then build a robust...
What has content got to do with your reputation?

What has content got to do with your reputation?

You hear the cliché ‘Content is King’ frequently, but why?  Content increases your online profile and that’s important for a number of reasons. Content is attractive to search engines If you have a website it’s the content that gets you found when people are searching...
Banner stands that work

Banner stands that work

If you’re attending a business event you may have the opportunity to display a pop-up banner stand.  They can be very effective in drawing attention – but they can also be a poor investment if you get your information in the wrong places.  Here’s a template for...
Integrated marketing

Integrated marketing

Marketing is a huge subject – and it starts with consumer demographics and statistics, through research and development, including market share, promotional activities and sales.  It even includes customer care, post purchase support and more. However, for most...