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by lesley | Jan 23, 2017 | Marketing
I write a lot of email campaigns for my clients and there are a few smart strategies I’ve picked up from experts over the years. These are my top five: 1: Write an ‘open me’ headline When it comes to email your ‘headline’ is what you write in the subject line. It...
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by lesley | Jan 16, 2017 | Marketing, Social media
If you’re in business and you’re not using social media to create and maintain visibility, you’re missing a trick! However, which social media should you be active on? People call online networks ‘social media’, but does that mean it’s not business? No – perhaps it...
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by lesley | Jan 9, 2017 | Blogging, Marketing
Small businesses are no longer dependent on the banks for funding – crowd-funding is the hot new way to raise money. There are many crowd-funding platforms that give you the opportunity to pitch to potential supporters, but it’s not just an easy way to get money there...
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by lesley | Jan 4, 2017 | Marketing
Getting your company featured in the right publications is what companies pay top PR agencies a lot of money to do. Why? Because it’s tough to get published. Over the years I’ve had plenty of companies come to me and ask for a press release to be written –...
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by lesley | Dec 28, 2016 | Marketing
I specialise in Reputation Marketing – and I have to admit that, whilst I passed an exam in Marketing many years ago, I don’t cover the whole marketing spectrum. However, most small business owners consider marketing is about making yourself visible. This might be...
![5 ways to improve your email marketing]()
by lesley | Dec 5, 2016 | Blogging, Marketing, Newsletters
How many websites do you visit and they ask you to ‘sign up’ for their newsletter? There’s no indication of what the newsletter will deliver and these days most of us are smart enough to recognise it as a means of getting our email address to market to us. There’s...
