5 steps to business success

5 steps to business success

Promising you a ‘magic bullet’ to solve all your business challenges isn’t very realistic – BUT these five things will make a significant difference. ONE – Make your mind up! If I had £1 for every time someone at a networking meeting described their ideal contact as...
5 steps to business success

How am I doing?

Children don’t respond well to being ignored.  Most children want some kind of interaction as reassurance that they are part of a group.  They need telling they’re being good; that people are happy to have them around.  In fact, if they aren’t getting any feedback...
Is collaboration part of your business strategy?

Is collaboration part of your business strategy?

If you work in a large organisation collaboration is part of the working environment; whether it’s working with colleagues in your department or as part of a multi-functional team. When you’re in a smaller company it’s less in evidence – if there are fewer than 20...
It’s not about YOU!

It’s not about YOU!

The toughest lesson many of my clients have to learn is that their marketing is not supposed to be all about them.  “But it’s our marketing, it has to be about us,” they argue – but let’s look at it from a different angle – the customer’s.  When you visit my website...
5 steps to business success

How do you get networking leads?

In 2016 the most effective way to get business is by referral. People who rate you refer others to you so what do you do to make that referral process easy? Most business owners network – online and offline. They’re on LinkedIn, Twitter, YouTube and/or have a page on...
5 steps to business success

Building your online reputation

Marketing is a vast subject – and impacts on every area in your organisation no matter how big or small.  Reputation marketing is a small part of it. So what is reputation marketing exactly? It’s taking control of your online profile (and equally your offline profile,...