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by lesley | Nov 21, 2016 | Blogging, Marketing
If you follow what I write about you’ll know that I talk about the RAVE acronym – Reputation, Authority, Visibility, Expertise – and today I’m focused on Expertise. Unless someone has actually paid for your services, how do they know how good you are? They have to...
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by lesley | Jul 20, 2016 | Marketing
If you own a business you know that marketing is one of those things that everyone tells you are essential. Most people understand the sales process, but marketing is often seen as a bit ‘woolly’! I used to work for a big organisation and their marketing...
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by lesley | May 23, 2016 | Marketing, Reputation
Promising you a ‘magic bullet’ to solve all your business challenges isn’t very realistic – BUT these five things will make a significant difference. ONE – Make your mind up! If I had £1 for every time someone at a networking meeting described their ideal contact as...
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by lesley | Apr 18, 2016 | Marketing, Reputation
Children don’t respond well to being ignored. Most children want some kind of interaction as reassurance that they are part of a group. They need telling they’re being good; that people are happy to have them around. In fact, if they aren’t getting any feedback...
by lesley | Mar 22, 2016 | Marketing
If you work in a large organisation collaboration is part of the working environment; whether it’s working with colleagues in your department or as part of a multi-functional team. When you’re in a smaller company it’s less in evidence – if there are fewer than 20...
by lesley | Feb 24, 2016 | Marketing, Uncategorized
The toughest lesson many of my clients have to learn is that their marketing is not supposed to be all about them. “But it’s our marketing, it has to be about us,” they argue – but let’s look at it from a different angle – the customer’s. When you visit my website...
