![How to build a press list]()
by lesley | Apr 17, 2017 | Marketing, PR
If you haven’t done this already, you may be missing an opportunity. Most PR agencies will recommend that you send information – press releases – to relevant publications to get new coverage, but if you don’t have a PR agency or the budget to engage one – how do you...
by lesley | Apr 8, 2013 | Marketing, PR
Branding is important – and it is a combination of what your company ‘looks like’, what you say (your message) and what you do. Your logo, presentation, marketing material and customer interaction all need to be consistent. The style all needs to...
by lesley | Apr 29, 2011 | PR
Getting an award, whether locally, regionally or nationally, is a great boost for your business. Sometimes you are nominated by other people, but often companies can simply enter themselves. This means that the written application is a document that you really need to...
by lesley | Apr 28, 2011 | PR
Having a story is only half the battle (although probably a big ‘half’), the next step is delivering something that an editor will notice. There are a number of things that help to get your press release read and published. One – a good headline....
by lesley | Apr 28, 2011 | PR
Getting your name in the press is a great way to promote what you do, but how do you go about getting a high profile in the local and national media? The first and most important thing is to have a good story. People aren’t interested in the things that are...
by lesley | Apr 26, 2011 | Newsletters, PR
This is very subjective – everyone has a different view of what they want in a newsletter, but we all get so many these days that those that are read consistently have to offer real value, consistently and repeatedly. If you’re like me, you’ve signed...
