by lesley | Dec 3, 2018 | Blogging, Press & Media
When you write an article there are many applications for your carefully constructed article. Don’t miss out on getting the last drop of value from everything you write. Let’s blow some misconceptions away first. An article has to be quite long You don’t need to...
by lesley | Oct 1, 2018 | Press & Media
Getting into the press may be an excellent way to raise your company’s profile, but finding good stories for regular press releases is tough – and there is never any guarantee of getting published. However, putting a good article full of information that your ideal...
by lesley | Jun 18, 2018 | Press & Media
When you’re running a small business getting press coverage can be a challenge. If you’ve got a good story then you might get some footage in the local newspaper, but it’s unusual for a business to be able to generate really newsworthy stories on a regular basis. So,...
by lesley | Mar 5, 2018 | Press & Media
If you’re running a business you will almost certainly have competitors, so why should people come to you instead of one of those? I’ve asked many people this question over the years (mainly because it’s an important issue to understand if I’m writing copy for them) –...
by lesley | Nov 20, 2017 | Press & Media
In the newspaper business when an article gets ‘spiked’ it means it’s been dumped. In the old-style newspaper office a metal spike mounted on a wooden block was on every editor’s desk. Articles that didn’t make the grade were spiked – and then the office junior...
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by lesley | Jul 31, 2017 | Press & Media
Getting press coverage is a tough mountain to climb – which is why many companies invest a substantial chunk of their marketing budget in hiring a PR agency. These experts will devote their time to finding publications that are willing to publish articles that...
