What has content got to do with your reputation?

What has content got to do with your reputation?

You hear the cliché ‘Content is King’ frequently, but why?  Content increases your online profile and that’s important for a number of reasons. Content is attractive to search engines If you have a website it’s the content that gets you found when people are searching...
… every claim you stake …

… every claim you stake …

When you meet people networking or you’re networking online it’s usual that, at some point, you ask people ‘what do you do?’ Some people will answer with the industry they’re in, but people who are good at marketing will actually tell you what their clients get,...
… every claim you stake …

5 steps to business success

Promising you a ‘magic bullet’ to solve all your business challenges isn’t very realistic – BUT these five things will make a significant difference. ONE – Make your mind up! If I had £1 for every time someone at a networking meeting described their ideal contact as...
… every claim you stake …

How am I doing?

Children don’t respond well to being ignored.  Most children want some kind of interaction as reassurance that they are part of a group.  They need telling they’re being good; that people are happy to have them around.  In fact, if they aren’t getting any feedback...
… every claim you stake …

Building your online reputation

Marketing is a vast subject – and impacts on every area in your organisation no matter how big or small.  Reputation marketing is a small part of it. So what is reputation marketing exactly? It’s taking control of your online profile (and equally your offline profile,...
… every claim you stake …

Do you get recommended?

Recommendations from other people are the lifeblood of most businesses.  It’s what is known as ‘third party validation’ and the reason most business owners actively seek testimonials and feature a testimonial page on their website.  It’s saying...