by lesley | Mar 4, 2013 | Marketing, Social media, Uncategorized
There seem to be two camps when it comes to online marketing: People who rave about how easy it is and how anyone can do it People who find themselves spending hours trying to keep their social media up to date and then give up as it simply takes up too much time....
by lesley | Nov 27, 2012 | Uncategorized
Over the past few months I’ve been working on a new book – The Reputation Game – with Peter Roper as my co-author. This is due out at the end of January 2013 and it’s been an interesting journey, not least because we’ve talked to...
by lesley | Oct 7, 2011 | Marketing, Uncategorized, Website copy
Anyone who has ever written a page, a blog or an article with the search engines in mind will know that, these days, stuffing your content with keywords is more likely to get your site or item ranked down, rather than up. Today ‘relevant content’ is king....
