It’s all about structure

It’s all about structure

If you’ve never written a book before, it can seem like a mammoth task, but, if you get the right structure in place, writing is made much easier. There are three elements that create your building blocks in a non-fiction book: 1: The chapters and how they flow. 2:...
Reasons not to be an author

Reasons not to be an author

If you run a business, train people, are a consultant or a speaker, having a book with your name on the cover as author sets you apart from your competitors.  It positions you as an authority and extends your reach dramatically. I was taught that there were two types...
The best business card you’ll ever have!

The best business card you’ll ever have!

Business cards are still alive and well, a few have become digital, but in the business networking circles I move in, most people have a piece of card with their essential content details on to hand over.  But what do you do with all those pieces of cardboard when you...
There’s more to being an author than writing

There’s more to being an author than writing

Virtually everyone has valuable knowledge they could share in a book and, if you’re a business owner, you’ll have experience to back that up.  But writing a book isn’t just about sitting down and writing 40-50,000 words. Research A smart author does their homework. ...
From pipedream to profit

From pipedream to profit

First time authors often underestimate the amount of work that goes into writing a successful book.  I know many authors whose books don’t do as well as they could because they’ve neglected one or more of these essential stages. 1: Research Before you even start...
Me, an author?

Me, an author?

Currently, the boot of my car has a couple of dozen copies of the latest book I’ve produced, The Reputation Gap, written with my co-author, Peter Roper.  It’s not my first book and I’m currently well into the next one.  As a writer, it’s probably not surprising that...