by lesley | Nov 14, 2014 | Writing Skills
People often ask me how I put together web pages, articles, blogs and emails so they don’t ramble and get the point across effectively. To be honest, after years of writing, I’ve got quite good at doing the analysis of where I’m going and what the key points are and...
by lesley | May 5, 2014 | Writing Skills
This is a question I get asked a lot when I’m out networking and the simple answer is ‘writing to persuade people to take action’. However, there is a bit more to it than that. Accurate English – grammar, spelling and punctuation – is...
by lesley | Dec 15, 2013 | Writing Skills
There are some really good copywriters out there – and some writers who think that being able to write good English is all you need to get paid as a commercial copywriter. I’ve read some absolutely fantastic, compelling and interesting copy on commercial...
by lesley | Aug 12, 2013 | Writing Skills
I have a number of writing friends – other copywriters, advertising copywriters, book editors, journalists – and, when we get together, the conversation almost always visits the incorrect use of some word or another. Maybe we are pedantic, perhaps boring...
by lesley | Aug 5, 2013 | Writing Skills
When you write your marketing material your primary focus is likely to be persuading people to buy your stuff – whether that’s on your website, a flyer or a newsletter promotion and especially when you’re writing email or direct marketing material....
by lesley | Jan 28, 2013 | Marketing, Website copy, Writing Skills
One of the critical questions I ask my clients before I start gathering information is ‘Who is your target audience?’. I wish I could say that they are all completely clear on the answer to that question, but many aren’t and it makes my job...
