Launch your book with a splash

Launch your book with a splash

Marketing is an essential part of authorship, and it starts with your book launch. You’ll need to start planning this at least three months prior to your book’s publication date and the more creative you can be, the better your book will land. The place to start is...
‘Why should I write a book?’

‘Why should I write a book?’

There are many people running successful businesses who have expertise that might help other people, but does that mean they should all write books? There are 600,00 traditionally published, English language, books annually (*2024 stats) – plus another half a million...
Do I really need an editor?

Do I really need an editor?

Most of the people in the book industry I know will say ‘Yes, definitely.’  Even if you’re a talented writer, you’re probably too close to your work to be objective. Editors aren’t proofreaders (although they will make spelling, punctuation and grammar corrections as...
Manuscript finished – now what?

Manuscript finished – now what?

Most authors type the last full stop and heave a sigh of relief.  All the hard work is done, now they can send the manuscript to the publisher and wait for their precious book to land in their hand. Sorry, but you’re just getting started – not at the end! It doesn’t...
Is your author ready to emerge?

Is your author ready to emerge?

When I talk to people about writing a book, the responses are pretty evenly split between: “I’ve been meaning to get around to writing a book.” And “I could never write a book.” (And, of course, there are a few people who have already achieved author status!) Both...