The future

The future

Actually writing your book is only the beginning of the process of becoming an author. Yes, it gives you authority, it’s a great marketing tool – but like any tool it doesn’t work if it’s sitting in the tool box.  You have to get it out and use it. The launch This is...
Who can you help?

Who can you help?

Writing a book needs to have purpose.  Just because you can, doesn’t mean you should! That may seem counterintuitive coming from someone who helps people to write books, but the first learning on my Author Guide course is all about Purpose; the author’s big ‘WHY?’ A...
Picking a publisher

Picking a publisher

There are three main ways to get your book published – traditional publishing houses, independent publishers, and self-publishing.  If you’re a first time author and you don’t have a connection in traditional publishing, my recommendation would be to find a good...
Book marketing for first-time authors

Book marketing for first-time authors

A successful book keeps selling over time.  That means that you need a marketing plan for your book. You already know who your ideal readers are. You have a clear idea how your book helps them. Hopefully, you also know where they are active – social media, podcasts...
How to have a successful book launch

How to have a successful book launch

Writing your book is just the tip of the iceberg.  Once it’s ready to publish it’s your job to market it. It doesn’t matter how you plan to publish it, marketing is your responsibility. Mainstream publishers will do a bit, but will definitely expect you to have a...