Who is your competition?

Who is your competition?

So you have an idea for a book, then you take a look at Amazon and realise that lots of other authors have already written about this subject.  You may feel disheartened; who needs yet another book about this? But scroll down a bit – and you’ll see some subheadings;...
Can AI help you write your book?

Can AI help you write your book?

Many authors consider using AI to be ‘cheating’, and, at the other end of the spectrum, people are using AI to write books from end to end. Traditional publishing houses don’t like AI and will require you to sign a statement that says AI did not write any part of your...
How to write your first chapter

How to write your first chapter

Having a structure for your chapters will make the actual writing easier.  Not just for your first chapter – but for ALL your chapters. The first step is to decide what you want a chapter to look like.  Will you start with a ‘What’s in this chapter’ list, a quotation,...
Who’s in your Tribe?

Who’s in your Tribe?

The first thing to do when you embark on writing a book is to identify your ideal reader.  Who are they?  What industry are they in?  What are their challenges?  What keeps them awake at night?  What do they want? That’s the focus you’ll need to have to ensure the...
7 strategies to market your book

7 strategies to market your book

Regardless of how you publish your book, you’ll need to market it – not just for the launch, but on an ongoing basis. If you’ve done your work properly, you’ll already have an ideal reader profile and have a good idea where those people hang out, so here are some ways...