by Heather Bury | Jul 9, 2026 | Blogging
A blog post is an article – ideally showcasing your knowledge and experience, showing off your expertise – but it is NOT a sales pitch. I see blogs on people’s websites that are clearly written for SEO purposes, but there’s where their usefulness stops. If I search...
by lesley | Jan 31, 2022 | Blogging
I was asked this only this morning – and it’s a question that comes up frequently. What was my answer? “That’s a ‘how long is a piece of string’ question!” Not very helpful – but it’s true. SEO people will tell you that you need to write 300, 500, 600...
by lesley | Jun 7, 2021 | Blogging
Once upon a time there was an article. The author had written a great 500 words to publish on their website’s blog, but then, like the fabled cat, the article was reincarnated many different times. Life 1 The blog appeared in written format on the author’s website...
by lesley | Jan 4, 2021 | Blogging
Some people ‘get’ why blog articles are important; others think it’s a waste of time. Writing articles to publish on your website is part of your marketing. In pre-www days, PR companies would charge a premium to get press coverage for a company – in fact, they...
by lesley | Dec 28, 2020 | Blogging, Business
It’s been a ‘mare of a year with the pandemic, lockdown, people out of work, companies collapsing, so, if you’ve kept your head above the water – take a bow, you deserve it. We’ve got a new vocabulary with ‘lockdown’, ‘furlough’, ‘pivot’ and ‘PPE’ all becoming...
