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by lesley | Nov 28, 2016 | Blogging, Marketing, Social media
Auberon Waugh invented this phrase to describe the middle classes who were well-educated, had strong political views and were social concerned. It wasn’t a compliment! Today it might be used in a completely different way – to describe people who spend all their time...
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by lesley | Nov 21, 2016 | Blogging, Marketing
If you follow what I write about you’ll know that I talk about the RAVE acronym – Reputation, Authority, Visibility, Expertise – and today I’m focused on Expertise. Unless someone has actually paid for your services, how do they know how good you are? They have to...
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by lesley | May 26, 2015 | Writing Skills
The simple answer is ‘someone who writes’, but there are all kinds of writing and designating someone as ‘a writer’ creates more questions than answers! If someone is introduced as a writer most of us immediately think ‘novelist’ or...
by lesley | Aug 9, 2013 | Blogging
Blogging is much talked about, but scarcely done activity! Recent research done by Passle has revealed that only 1 in 8 businesses maintain an active blog. As their definition of an ‘active blog’ is more than 3 posts A YEAR, that actually means that...
by lesley | May 6, 2013 | Blogging, Marketing, Uncategorized
You’ve heard the phrase ‘don’t reinvent the wheel’ – and this applies to what you write just as much as it does to anything else you do. Trying to do many marketing activities can appear to be very time-consuming. If you want to create...
