Nobody says ‘sell me something’

Nobody says ‘sell me something’

I hate selling, mainly because I hate being sold at.  That doesn’t mean I don’t buy things, I definitely do, but I like to feel like I’m in the driving seat, not being driven to a destination I’m not sure I want to be at. I know people who can sell ice to the Eskimos,...
The foundation for your business

The foundation for your business

Most new businesses emerge from someone’s skill and a belief that they can help other people doing what they love and are expert in.  But, to grow a successful business you need more than passion and dedication.  You need a strong foundation. Your bank manager will...
If your book doesn’t fit the standard size

If your book doesn’t fit the standard size

Let’s start with what is ‘standard size’ – that’s simple, there isn’t one! Look at your bookshelf, I’m confident that, while many books will be a similar size, there will be quite a few that don’t ‘fit’ that same height and depth formula. When I published my first...
Your marketing starts now!

Your marketing starts now!

If you’re thinking of writing your signature book to share your valuable knowledge and experience, don’t wait until your manuscript goes to print to start marketing.  Start now.  Or as the proverb goes The best time to start [marketing] would have been five years...
Manuscript finished – now what?

Manuscript finished – now what?

Most authors type the last full stop and heave a sigh of relief.  All the hard work is done, now they can send the manuscript to the publisher and wait for their precious book to land in their hand. Sorry, but you’re just getting started – not at the end! It doesn’t...