by lesley | Jul 8, 2019 | Business
When you’re in business you need customers (or clients). Without them your business will fail. That means that you need to put your message in front of people who need what you’re offering. Before you rush off to write a new website or launch a PR campaign, stop. You...
by lesley | Jan 7, 2019 | Business
If you’re like most business owners, the beginning of a calendar year is often a good point to review, revise and revamp. As the saying goes ‘if you don’t know where you’re going, any road will get you there,’ but it’s always a challenge to really nail down what you...
by lesley | Nov 26, 2018 | Business
One of things that small business owners struggle with is identifying exactly who they can best serve. In fact, quite a few bigger organisations haven’t really nailed down their ideal customer, either. It looks pretty straightforward, until you sit down and try to...
by lesley | Apr 30, 2018 | Business
I meet a lot of business people when I’m out and about, networking and getting to know my existing connections better. Most are entrepreneurial, positive people, but I meet the occasional Mr or Ms Negative! When someone starts telling me how difficult they’re finding...
