Let me tell you a story …

Let me tell you a story …

I belong to a choir and every member of the choir is really dedicated to not only the choir as a whole, but to supporting each other in the same way as a family would.  If anyone needs anything they only have to ask and someone will jump in and offer help.  Members...
The importance of strategy

The importance of strategy

One of my mentors used to say to me “If you don’t know where you’re going, any road will get you there.”  He was talking about the importance of having a goal, before you start doing things.  Everything you do should be taking you a step towards your goals.  Every...
Put yourself in their shoes

Put yourself in their shoes

Setting up and running a small business requires a whole bunch of skills – some of which you may not have learned – yet! You’ll need to be able to: Strategise Plan Organise Manage the money Market Purchase the materials your business needs Sell Write copy...
Are you visible?

Are you visible?

When you’re running a business there is always a lot to do and marketing is one of those things that often gets pushed onto the back-burner. But what is marketing anyway? It’s not public relations (although that’s part of it) It’s not sales (although that is involved)...
Three strategies to grow your business

Three strategies to grow your business

Most people consider that this means getting more customers, but you’ve probably heard the saying that it’s harder to get a new customer than to increase sales to existing customers. That doesn’t mean you shouldn’t be looking for new business, but that your strategy...