by lesley | Jan 31, 2011 | Readability
When you’re writing copy for the web or for brochures, flyers or anything else you want people to read the most important thing is to get their attention – or you might as well not bother! It’s important to know where people are looking and how their...
by lesley | Jan 27, 2011 | Readability, Website copy
Sexy black pages with white writing look slick and make an instant impact, but they make the reader work very hard to process the words and assimilate the information. This applies to any page where the writing is lighter than the background it’s on. Gold on...
by lesley | Jan 26, 2011 | Website copy
Readability is where what people read and how they read it come together. One without the other doesn’t work! It applies to web copy, marketing material and anything you use to promote your company where words and graphics come together. If you don’t get...
by lesley | Jan 25, 2011 | Website copy
Writing for the web is a fine art – and so many people try to write for themselves, and miss their target. The result is that they blame their web designer for a website that doesn’t work. However, no matter how inspired the design is the web copy has to...
by lesley | Jan 24, 2011 | Press & Media
If you have specialist knowledge that you can share with other people it raises your profile. However, as specialists it can be easy to forget who you’re writing for. These tips are to ensure that your valuable message hits the target perfectly! 1. Plan what...
