by lesley | Apr 9, 2011 | Readability, Writing Skills
English is a very rich language with many more words than most languages have – however, even with so many words to choose from there are many instances where one or more sound the same, but mean something different. Here are the most common words that are...
by lesley | Apr 8, 2011 | Website copy
Knowing what your message is, who your readers are and what they want is a great start, but then you need to write in their language. Before you start rushing off to find out how much it will cost to translate your site into Greek, Dutch and Swahili, stop! ...
by lesley | Apr 6, 2011 | Blogging
Do you know what you want people to do when they’ve looked at each page on your website? Every page should have a purpose, whether that’s to send the reader to another page with more information or to contact you by phone or email, or fill in a form,...
by lesley | Apr 5, 2011 | Website copy
When someone lands on your website they are usually looking for something, whether that’s a product, a service or information. The secret of a good website is that their journey from their landing point to where they get what they want is seamless. There are no...
by lesley | Apr 4, 2011 | Readability
I wish I had a pound for every website I’ve visited that starts with ‘We’ – and then continues to ‘We’ all over their website in paragraph after paragraph! I know we’re all proud of what we do – but, as a potential...
