by lesley | Sep 29, 2023 | Marketing
If you haven’t really got past writing the odd blog article and posting on social media when you have time, you need to take some time out and put a proper marketing strategy in place. OK – that sounds a bit like a teacher (or maybe your mum!) But if you’re serious...
by lesley | Aug 29, 2023 | Social media
You may have heard the quotation ‘You never get a second chance to make a first impression’. It’s not just a clever phrase, it’s very true. In a world where information is thrown at us in a constant deluge on social media, it’s doubly true. That amazing first...
by lesley | Aug 19, 2023 | Reputation
Take any personality profiling test and you’ll find that, somewhere in the report, it will identify whether you’re a task-focused person or a people person. Most of us want to be seen as people-focused, but even if you’re a task-focused person, it doesn’t mean that...
by lesley | Jun 9, 2023 | Reputation
You may have seen on social media that, along with my co-author Peter Roper, I published a new book The Reputation Gap in mid-May. The question I keep being asked is ‘What is a reputation gap?’ It’s the difference between 4 stars and 5 stars. It’s about customer...
by lesley | Apr 19, 2023 | Social media
One of the biggest stumbling blocks people have about social media is that they don’t know what to post. Nobody wants to see a picture of your lunch (unless you happen to be a star chef) or see an endless stream of selfies. When you’re running a business people...
