by lesley | Feb 9, 2023 | Email marketing
Most small business owners find selling hard. They don’t want to be thought of as ‘pushy’ and yet worry that if they aren’t, their business won’t thrive. I was talking to a business colleague who used to be in sales – and he said “The days of cold calling and sales...
by lesley | Jan 2, 2023 | Social media
As we manage many of our clients’ social media content generation and distribution we get asked lots of questions about social media. While we’re not the guru of all social media, these are our take on social media. 1: How often do I need to post? That’s a bit of a...
by lesley | Dec 27, 2022 | Marketing, Reputation
With a lovely unsullied year ahead, now is a great time to give your reputation marketing plan either a makeover or a shiny polish. You can never underestimate the power of what people are gossiping about – and, while the public seem to focus on the negative, it...
by lesley | Nov 14, 2022 | Email marketing
People often steer away from email marketing because they think it’s ‘spammy’. But that’s missing a huge opportunity. Of course, nobody wants to receive spam and you certainly don’t want to be the sender of anything that would be categorised as spam. But you do want...
by lesley | Oct 17, 2022 | Social media
I commented to one of my clients that their social media needed revamping as the posts they were scheduling weren’t really effective. They pointed out that I had originally written these posts – five years ago! They hadn’t considered how much social media has...
