by lesley | Jun 9, 2023 | Reputation
You may have seen on social media that, along with my co-author Peter Roper, I published a new book The Reputation Gap in mid-May. The question I keep being asked is ‘What is a reputation gap?’ It’s the difference between 4 stars and 5 stars. It’s about customer...
by lesley | Apr 19, 2023 | Social media
One of the biggest stumbling blocks people have about social media is that they don’t know what to post. Nobody wants to see a picture of your lunch (unless you happen to be a star chef) or see an endless stream of selfies. When you’re running a business people...
by lesley | Apr 10, 2023 | Reputation
When R.E.M. wrote Shiny, Happy People I’m sure they didn’t have reputation in mind, but it’s such a good description of what a great reputation is and does that I couldn’t resist mentioning it again! There are a couple of lines in the middle that resonate too:...
by lesley | Feb 9, 2023 | Email marketing
Most small business owners find selling hard. They don’t want to be thought of as ‘pushy’ and yet worry that if they aren’t, their business won’t thrive. I was talking to a business colleague who used to be in sales – and he said “The days of cold calling and sales...
by lesley | Jan 2, 2023 | Social media
As we manage many of our clients’ social media content generation and distribution we get asked lots of questions about social media. While we’re not the guru of all social media, these are our take on social media. 1: How often do I need to post? That’s a bit of a...
