Build a great email campaign

Build a great email campaign

There are many structures that work for email campaigns – this is just one example. First you need a free document with great value to open the offer.  This might be a ‘How to …’, Top Tips, Checklist for …, or even a 3 mistakes [target audience description] need...
The long and the short of it

The long and the short of it

Emails come in many different shapes and sizes – but what works best? That’s a loaded question!  There are plenty of marketers who will tell you that long copy works – even though your personal view doesn’t support that.  Do you hate reading those long...