by lesley | Mar 29, 2026 | Email marketing
If you want to be in control, your own list is essential. That’s why lead magnets are still such a powerful marketing tool, especially for service businesses. But getting someone to sign up for your list is only the first step. Email marketing platforms provide the...
by lesley | Mar 19, 2026 | Newsletters
Most of the email marketing platforms will tell you who opens your emails and if they clicked a link, but they don’t tell you who that person is. There’s no information on their business, their interests, their challenges, what keeps them awake at night and what gets...
by lesley | Sep 29, 2023 | Marketing
If you haven’t really got past writing the odd blog article and posting on social media when you have time, you need to take some time out and put a proper marketing strategy in place. OK – that sounds a bit like a teacher (or maybe your mum!) But if you’re serious...
by lesley | Feb 9, 2023 | Email marketing
Most small business owners find selling hard. They don’t want to be thought of as ‘pushy’ and yet worry that if they aren’t, their business won’t thrive. I was talking to a business colleague who used to be in sales – and he said “The days of cold calling and sales...
by lesley | Nov 14, 2022 | Email marketing
People often steer away from email marketing because they think it’s ‘spammy’. But that’s missing a huge opportunity. Of course, nobody wants to receive spam and you certainly don’t want to be the sender of anything that would be categorised as spam. But you do want...
