by lesley | Mar 14, 2022 | Email marketing
Emails come in many different shapes and sizes – but what works best? That’s a loaded question! There are plenty of marketers who will tell you that long copy works – even though your personal view doesn’t support that. Do you hate reading those long...
by lesley | Feb 21, 2022 | Newsletters
Newsletters are becoming fewer. It’s rare to get an actual printed newsletter in today’s world, everyone is going green and the perception is that a digital communication is greener than a printed one (and there’s a whole can of worms there, but now is not the place...
by lesley | Jan 3, 2022 | Marketing
Here we are in a fresh new year, full of potential. If you’ve been using the quiet time between the Festive Frenzy and the New Year celebrations to do a bit of thinking about where you want to take your business in 2022 – you’ll need some strategies to support...
by lesley | Dec 20, 2021 | Email marketing
Email marketing is a very effective marketing tool – but only if you know how to use it effectively. You may have seen some really bad examples of email marketing, where you’re bombarded with emails daily demanding that you ‘buy this’ or ‘subscribe’ to a...
by lesley | Oct 4, 2021 | Email marketing
There’s plenty of evidence that it does – and also plenty of evidence that it doesn’t! The question is a bit like asking ‘how long is a piece of string?’ There’s no simple answer. A better question might be ‘how can I make email marketing work?’ And here are my...
