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by lesley | Mar 20, 2017 | Newsletters
If you’re like most of us your inbox is full of stuff you don’t read – and don’t have time to read. So, do you send your newsletter out and wonder why the open rate is barely in single figures? Just because it’s your newsletter doesn’t mean that all those...
![How to get people to read your newsletter]()
by lesley | Jan 30, 2017 | Marketing, Newsletters
In the online marketing business people talk about ‘autoresponders’ a lot. What exactly is one and what will it do for you? To be accurate an autoresponder is a service or system that sends an automated message or series of messages when triggered by a...
![How to get people to read your newsletter]()
by lesley | Jan 23, 2017 | Marketing
I write a lot of email campaigns for my clients and there are a few smart strategies I’ve picked up from experts over the years. These are my top five: 1: Write an ‘open me’ headline When it comes to email your ‘headline’ is what you write in the subject line. It...
![How to get people to read your newsletter]()
by lesley | Dec 5, 2016 | Blogging, Marketing, Newsletters
How many websites do you visit and they ask you to ‘sign up’ for their newsletter? There’s no indication of what the newsletter will deliver and these days most of us are smart enough to recognise it as a means of getting our email address to market to us. There’s...
![How to get people to read your newsletter]()
by lesley | May 26, 2015 | Writing Skills
The simple answer is ‘someone who writes’, but there are all kinds of writing and designating someone as ‘a writer’ creates more questions than answers! If someone is introduced as a writer most of us immediately think ‘novelist’ or...
