by lesley | Apr 29, 2026 | Author Guide
Having a structure for your chapters will make the actual writing easier. Not just for your first chapter – but for ALL your chapters. The first step is to decide what you want a chapter to look like. Will you start with a ‘What’s in this chapter’ list, a quotation,...
by lesley | Apr 22, 2026 | Author Guide
The first thing to do when you embark on writing a book is to identify your ideal reader. Who are they? What industry are they in? What are their challenges? What keeps them awake at night? What do they want? That’s the focus you’ll need to have to ensure the...
by lesley | Apr 15, 2026 | Author Guide
Regardless of how you publish your book, you’ll need to market it – not just for the launch, but on an ongoing basis. If you’ve done your work properly, you’ll already have an ideal reader profile and have a good idea where those people hang out, so here are some ways...
by lesley | Apr 8, 2026 | Author Guide
When I first published I went the traditional route – and it was much easier to do that 20+ years ago. Today publishing houses don’t talk to authors. The days of submitting a proposal are long gone – now you need to find an agent. Does that mean you don’t need to...
by lesley | Mar 18, 2026 | Author Guide
A non-fiction book is usually easier to write than writing fiction. This is because you can create the entire structure before you start actually writing – and that means writing is simply a case of putting flesh on the bones. Investing time in the planning makes the...
