How to get noticed

How to get noticed

Getting press coverage is Nirvana for most businesses, it’s a way to get your name in front of a whole audience who don’t yet know you – but it needs dedicated persistence, luck or investment of a substantial amount of money. However, there are many ways to expose...
Broadcast your message

Broadcast your message

If you aspire to get on the news programme’s sofa or be a feature on a magazine show on radio or TV, start locally. There are dozens of local radio stations as well as regional TV stations and they’re all looking for interesting material for their listeners. Do your...
Find a crowd who want what you’re offering

Find a crowd who want what you’re offering

To get noticed by people who are interested in what you’re offering you need to know where they hang out. If you’re aiming to get into your local paper or maybe even the Nationals, you first need to explore their demographics.  Let me tell you a true story: In a...
Make your editor happy

Make your editor happy

The good old press release is far less effective than it used to be.  Editors have access to massive amounts of information and are no longer reliant on what their reporters dig up and what businesses send in.  A couple of clicks and they can get gobs of information...
It’s not just about the press

It’s not just about the press

When you look at PR opportunities, where do you want to appear? If you’ve been reading my blogs a while you’ll know that the national dailies are not the first target for most businesses.  If you’re aiming to build a reputation for being an expert in your field you...