by lesley | Oct 31, 2022 | Press & Media
The good old press release is far less effective than it used to be. Editors have access to massive amounts of information and are no longer reliant on what their reporters dig up and what businesses send in. A couple of clicks and they can get gobs of information...
by lesley | Aug 15, 2022 | Press & Media
When you look at PR opportunities, where do you want to appear? If you’ve been reading my blogs a while you’ll know that the national dailies are not the first target for most businesses. If you’re aiming to build a reputation for being an expert in your field you...
by lesley | Jun 1, 2020 | Authorship
They say we all have a book in us somewhere, but how many people actually get that book out and use it to help them establish their reputation for being an expert in their field? OK – let’s start at the beginning, but it might not be the beginning you had in mind!...
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by lesley | Sep 20, 2015 | Writing a book
If you’ve done your research, got your plan worked out and have started writing your book, you’ll need to think about how it will be published. There are a number of options: Get a publishing house interested and get a contract Self-publish Publish it as an ebook and...
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by lesley | Sep 19, 2015 | Writing a book
If you’ve read the first blog in this series you’ll be focused on writing a book that actually has a market. So how do you go about putting it together? If you’re a professional writer it shouldn’t be a problem, however, I’ve met a few people who have no...
