The traditional route to publishing

The traditional route to publishing

The days of being able to pitch your proposal to a traditional publisher are pretty much gone.  And, if you’re a first-time author, don’t get excited about getting an advance, you need a substantial track record to get that. There are two ways into traditional...
Finished writing?  You’re just getting started

Finished writing? You’re just getting started

Becoming an author requires you to develop many skills – planning, research and writing for starters.  But when the last full stop of the final draft has been put in place, your career as a marketer is now going to be centre stage. There are five key areas that an...
Don’t start writing your book

Don’t start writing your book

If you’ve got an idea for a book – or several people have planted the idea that you have valuable knowledge that you should share in a book – don’t start writing! That may sound counterintuitive, but when it comes to non-fiction, you will create a much better book if...
Rave reviews

Rave reviews

Every author wants good reviews, ideally 5 stars, but it can be a great marketing tool to get reviews before publication and include a page or two of reviews at the front of the book. To do this, you’ll need to build time into the schedule for publication to allow...
Do you need Beta Readers?

Do you need Beta Readers?

When you’ve got your first draft of your book done, what’s the next step? That depends on whether you think it’s pretty much there, or if it needs some work to get it to a point where you’re happy for other people to see it.  If you’re not quite ready to share, your...