by lesley | Mar 29, 2026 | Email marketing
If you want to be in control, your own list is essential. That’s why lead magnets are still such a powerful marketing tool, especially for service businesses. But getting someone to sign up for your list is only the first step. Email marketing platforms provide the...
by lesley | Mar 19, 2026 | Newsletters
Most of the email marketing platforms will tell you who opens your emails and if they clicked a link, but they don’t tell you who that person is. There’s no information on their business, their interests, their challenges, what keeps them awake at night and what gets...
by lesley | Aug 22, 2022 | Lead Generation
When you’re running a small business one of the toughest – and most critical – tasks is attracting new customers. This is doubly true if you’re not a natural sales person. In reality, after a couple of decades in business, I’ve found that most of my customers come to...
by lesley | Mar 7, 2022 | Lead Generation, Marketing
Lead generation is the lifeblood of your business, whether it’s finding new customers who have not heard of you before, warming up your network or developing advocates who will recommend you. There’s more to finding clients or customers than simply posting a few...
by lesley | Dec 13, 2021 | Lead Generation, Marketing
If you aren’t a natural sales person, how do you find new customers? There are plenty of ways to connect to your target audience: Cold calls Networking Advertising Social media Referrers/advocates The right strategies all work – but my favourite of all is the...
