by lesley | Sep 27, 2021 | Lead Generation, Marketing
Whether you call it a sales funnel or a marketing funnel – the purpose is to bring in new leads who have a need for whatever you are offering. These are a few of the pitfalls that prevent your funnel from working as well as it could. 1: A lead magnet that has a...
by lesley | Aug 30, 2021 | Marketing, Reputation
When you’re running a business you need to be visible, so you meet potential customers and they find out how amazing you are! When I say ‘meet’, I don’t necessarily mean physically meet people – that’s only part of the process; you also need to meet people...
by lesley | Jul 12, 2021 | Business, Lead Generation, Marketing
You’ve probably heard of sales funnels – you may even have a lead magnet on your website, but why should you invest what is at least a couple of days of effort in building one? A lead magnet in isolation doesn’t constitute a sales funnel. It’s what you do with...
by lesley | Feb 8, 2021 | Business, Lead Generation, Marketing
People talk about sales funnels – and how they will effortlessly fill up to generate leads. But it’s never as simple as it looks! A good sales funnel needs planning. You need to consider every step with a goal for each step – and then build a robust...
by lesley | Jan 4, 2021 | Blogging
Some people ‘get’ why blog articles are important; others think it’s a waste of time. Writing articles to publish on your website is part of your marketing. In pre-www days, PR companies would charge a premium to get press coverage for a company – in fact, they...
