by lesley | Aug 29, 2025 | Marketing
When you’re running a small business you know marketing is essential, but if you’re on a tight budget, where do you start? Content is STILL King! Blog posts, how-to guides and interesting customer stories all contribute to establishing your reputation as an expert. ...
by lesley | Aug 19, 2025 | Newsletters
The average person receives more than 120 emails daily, so creating a newsletter that cuts through the noise and genuinely engages readers is both an art and a science. The difference between newsletters that get opened, read, and acted upon versus those that land...
by lesley | Jul 29, 2025 | Reputation
If you’re going to be visible online, every single thing you post will influence how people perceive you. You can’t decide who sees what; every word may have an impact. It doesn’t matter if you’re posting on your business accounts or personally, particularly as a...
by lesley | Jun 29, 2025 | Websites
OK – there isn’t one perfect home page! It depends on your business and the purpose of your website. However, there are some key dos and don’ts that apply to most websites. 1: People need to get what’s on offer quickly – that means that your banner and your headline...
by lesley | May 19, 2025 | Marketing
If you’re a small business owner or a solo consultant, finding marketing ideas that make you stand out can be tough. Marketing specialists often recommend all kinds of approaches, but they’re pretty much a version of what everyone else is doing. Here is a basketful of...
