by lesley | Dec 10, 2025 | Author Guide
The key to getting your book from an idea and into print is taking action. But, if writing isn’t your thing, you need something to get you moving. When I work with people on their books, there are a number of things I encourage them to do, before they even think...
by lesley | Dec 9, 2025 | Marketing
Here’s an uncomfortable truth: you’re probably rubbish at writing your own marketing copy. And before you close this tab in a huff, let me explain why it’s not actually your fault. You know your business inside out. You’ve lived and breathed...
by lesley | Dec 3, 2025 | Author Guide
There are two sides to this. Firstly, you need to research your audience before you start writing, so you should have a good idea who will be interested in your book. Secondly, they won’t buy it if they don’t know about it – so you need to work on your promotion....
by lesley | Nov 29, 2025 | Newsletters
Your audience’s inbox is a battleground. Every newsletter you send is competing with dozens of others for those precious few seconds of attention. Understanding what makes people click ‘open’ rather than ‘delete’ isn’t just good practice – it’s...
by lesley | Nov 9, 2025 | Reputation
Your reputation isn’t built by what you say about yourself—it’s built by the value you consistently deliver and, ultimately by what other people say about you. To influence your audience positively content marketing is an essential factor. Every piece of...
