‘I don’t agree with that’

‘I don’t agree with that’

If you’re going to be visible online, every single thing you post will influence how people perceive you.  You can’t decide who sees what; every word may have an impact. It doesn’t matter if you’re posting on your business accounts or personally, particularly as a...
7 steps to the perfect home page

7 steps to the perfect home page

OK – there isn’t one perfect home page!  It depends on your business and the purpose of your website.  However, there are some key dos and don’ts that apply to most websites. 1: People need to get what’s on offer quickly – that means that your banner and your headline...
Quirky marketing strategies

Quirky marketing strategies

If you’re a small business owner or a solo consultant, finding marketing ideas that make you stand out can be tough. Marketing specialists often recommend all kinds of approaches, but they’re pretty much a version of what everyone else is doing. Here is a basketful of...
What would you like people to say about you?

What would you like people to say about you?

We’re not talking about your epitaph, but something much more current.  It’s what people say about you today. If your name comes up in conversation at a networking event, what do people say? I’ve heard so many things said about others – when they’re not in the room. ...