by lesley | Jun 29, 2025 | Websites
OK – there isn’t one perfect home page! It depends on your business and the purpose of your website. However, there are some key dos and don’ts that apply to most websites. 1: People need to get what’s on offer quickly – that means that your banner and your headline...
by lesley | May 19, 2025 | Marketing
If you’re a small business owner or a solo consultant, finding marketing ideas that make you stand out can be tough. Marketing specialists often recommend all kinds of approaches, but they’re pretty much a version of what everyone else is doing. Here is a basketful of...
by lesley | May 9, 2025 | Newsletters
As a small business owner, your email list is pure gold — but only if you use it well. Newsletters are a powerful tool to stay connected with your audience, build loyalty, and drive sales. Yet too many newsletters end up unopened, deleted, or unsubscribed. This all...
by lesley | Apr 19, 2025 | Reputation
We’re not talking about your epitaph, but something much more current. It’s what people say about you today. If your name comes up in conversation at a networking event, what do people say? I’ve heard so many things said about others – when they’re not in the room. ...
by lesley | Mar 19, 2025 | Websites
I’ve been writing copy for websites for more than 20 years and, during that time, the look and feel of websites have changed dramatically. Who remembers the good old left hand menu and a narrow boxy-looking block of copy, with little tiny images? Then bigger screens...
