by lesley | Mar 19, 2025 | Websites
I’ve been writing copy for websites for more than 20 years and, during that time, the look and feel of websites have changed dramatically. Who remembers the good old left hand menu and a narrow boxy-looking block of copy, with little tiny images? Then bigger screens...
by lesley | Feb 9, 2025 | Marketing
I go to networking meetings regularly and so I often get asked ‘What do you do?’ It’s hard to explain it in one word or a short phrase, so it can end up being more of a list. Many people are surprised at some of the things we do – and that led to this blog! Our team...
by lesley | Jan 29, 2025 | Newsletters
Your newsletter is a powerful tool. It’s a direct route to more business, if you use it well. Let’s be honest, nobody wants another newsletter, so people won’t just ask to be on your list (with a few very rare exceptions). You need to offer an ethical bribe to...
by lesley | Jan 9, 2025 | Reputation
With a lovely new shiny year to explore, most people see the months ahead as uncharted territory. Most of us measure the year by the calendar – you hear phrases like “I hope this year is going to be better than the last one,” or “Last year was amazing – now we just...
by lesley | Dec 9, 2024 | Websites
Isn’t that obvious? It’s to present your business to the digital viewer, of course. People talk about ‘brochure’ sites, in other words, websites that display your wares. But a good website is much more than that. It needs to Engage potential clients quickly Have...
