by lesley | Jul 2, 2012 | Marketing, Website copy
I was at the Ultimate Marketing Summit and one of the speakers, Paula Wynne, spoke with great passion about the need to write specific and relevant content on your website. Paula’s subject was search engine optimisation – in fact, she’s written a...
by lesley | Jun 21, 2012 | Guest bloggers, Marketing
Some people would describe Jackie Barrie as my competitor – but I think of her as a colleague. She’s a brilliant writer (not just marketing copy – but get her Little Fish books too) and has years of experience writing for companies from big to...
by lesley | Feb 12, 2012 | Marketing
As a commercial copywriter my role is to write to persuade people to take action. In order to do that I need to have essential information to get the message on target so I ask questions. Over the years I’ve realised that certain questions make a BIG...
by lesley | Aug 1, 2011 | Marketing
I’ve noticed that more and more of my clients are asking me to write direct mail letters. The good old sales letter seems to be making a comeback – and it’s not just for business-to-consumer (B2C), but also for business-to-business (B2B) marketing....
by lesley | Jul 18, 2011 | Marketing
Just recently several clients have talked to me about direct sales letters. It seems that email marketing isn’t working as well as it used to and people are returning to the good old sales letter as a means of warming up leads! I want to look at a number of...
