by lesley | Aug 8, 2022 | Newsletters
There are many opinions about what a newsletter is. There is a faction that says the secret is in the name ‘NEWS-letter’. However, what constitutes news for your audience? It’s probably not what YOU consider to be news, but remember that you’re delivering content to...
by lesley | Jul 25, 2022 | Marketing, Reputation
Your reputation is what people say about you, whether verbally or in writing. To build a good reputation you need to influence two groups of people: Those who know you and have experienced your expertise Those who don’t know you yet Customers This includes clients –...
by lesley | Jun 27, 2022 | Websites
If you have an eCommerce website your website isn’t just your shop window – it’s your shop too. But if you have what is often referred to as a ‘brochure site’, it’s intended to be a taster for people to get a feel for what you offer. This means that your home page...
by lesley | Jun 13, 2022 | YouTube
One hit wonders, The Buggles, hit the charts in 1979 with their single Video killed the radio star – and claim the title for the first video to be aired on MTV. Then they vanished (eventually joining prog-rock band Yes). In 1979 video was just making its debut into...
by lesley | Jun 6, 2022 | Email marketing
There are many structures that work for email campaigns – this is just one example. First you need a free document with great value to open the offer. This might be a ‘How to …’, Top Tips, Checklist for …, or even a 3 mistakes [target audience description] need...
