by lesley | Mar 28, 2022 | Business
We’re working with a client who is launching his book at the end of April and I’ve been privileged to have beta read the book. It’s about a huge adventure and highlights the amount of planning that is required for even a relatively short-term undertaking. One of the...
by lesley | Mar 21, 2022 | YouTube
People talk about video consumption – we’re consumers of video – and, it seems, we’re addicted! Do you go on YouTube to check something out and lose an hour or more watching entertaining or interesting video – and you still haven’t finished your to...
by lesley | Mar 14, 2022 | Email marketing
Emails come in many different shapes and sizes – but what works best? That’s a loaded question! There are plenty of marketers who will tell you that long copy works – even though your personal view doesn’t support that. Do you hate reading those long...
by lesley | Mar 7, 2022 | Lead Generation, Marketing
Lead generation is the lifeblood of your business, whether it’s finding new customers who have not heard of you before, warming up your network or developing advocates who will recommend you. There’s more to finding clients or customers than simply posting a few...
by lesley | Feb 21, 2022 | Newsletters
Newsletters are becoming fewer. It’s rare to get an actual printed newsletter in today’s world, everyone is going green and the perception is that a digital communication is greener than a printed one (and there’s a whole can of worms there, but now is not the place...
