by lesley | Sep 19, 2022 | Websites
Keeping your business website up-to-date is important to preserve potential customers’ perception of your business. Out-of-date website = outdated services (in their subconscious). The regular tasks are things like ensuring the links all still work – that’s basic...
by lesley | Sep 5, 2022 | YouTube
If you’re thinking of putting video content onto your social media, don’t forget to upload it to YouTube. YouTube is often used like a search engine – if you need to know something people are quite likely to search YouTube directly rather than use their search...
by lesley | Aug 29, 2022 | Email marketing
When I talk to clients about email marketing the most common comment I hear is “I don’t want to be a spammer.” This says a lot about the view of email marketing – it’s seen as unwanted junk landing in your inbox. In other words it’s got a bad reputation – but why?...
by lesley | Aug 22, 2022 | Lead Generation
When you’re running a small business one of the toughest – and most critical – tasks is attracting new customers. This is doubly true if you’re not a natural sales person. In reality, after a couple of decades in business, I’ve found that most of my customers come to...
by lesley | Aug 8, 2022 | Newsletters
There are many opinions about what a newsletter is. There is a faction that says the secret is in the name ‘NEWS-letter’. However, what constitutes news for your audience? It’s probably not what YOU consider to be news, but remember that you’re delivering content to...
