by lesley | Nov 16, 2020 | Business, Lead Generation
If you want to create an ongoing flow of leads, without spending all day doing cold calls, you need a sales funnel. Before you get too excited this isn’t some kind of magic spell – but it is a process that can be put in place. It’s not an accident that people...
by lesley | Oct 26, 2020 | Writing a book
There’s more to becoming an author than planning and writing a book. There are lots of decisions that you need to make – these are a few things to think about. Is there a market for this? While everyone wants to stand out and be unique, if no books are listed...
by lesley | Aug 17, 2020 | Autoresponders
You’ve got a list, but how do you stay connected to those people who may have signed up to your list months or even years ago. Typically, people get on your list because they: Have met you and liked what you had to say Signed up for your freebie (lead magnet) Been on...
by lesley | Aug 10, 2020 | Email marketing
If you’re of a certain age, or into 60s music, you’ll recognise that phrase from a Beatles hit. So why am I writing about song lyrics? I’m not, but it was a great hook to hang my thoughts about email marketing on! A lot of people resist email marketing – after...
by lesley | May 11, 2020 | Autoresponders
People buy people – and that means you need to be a real person and communicate directly with your customers and potential clients. But we all have just 24 hours in any day and you need to use them wisely to avoid burnout or finding you haven’t earned any money...
