All joined up

All joined up

Social media can take over your life.  If you have a teenager in the house you’ll have noticed their nose is permanently glued to their phone to keep up with what’s going on.  Try and get them to tidy their room, clear the table or any other chore and they almost have...
What’s on your horizon?

What’s on your horizon?

If you’re like most business owners, the beginning of a calendar year is often a good point to review, revise and revamp.  As the saying goes ‘if you don’t know where you’re going, any road will get you there,’ but it’s always a challenge to really nail down what you...
Finding your market

Finding your market

There are any number of marketing strategies and finding the ones that work best for your particular business is a challenge.  Most marketing activities need to be tested for a while – months usually – to find out how well they’re working, or if they’re working at...
Keeping up with the Zuckerbergs

Keeping up with the Zuckerbergs

Using Facebook as a business tool becomes more challenging every day.  It’s getting like Google – the algorithms and filters change almost daily. Even my Facebook expert sighs in exasperation sometimes.  “Every time I go on Facebook, something has changed.  If I miss...
Less is more

Less is more

When you start to create marketing material the temptation to fill the available space is strong.  You often feel that you need to ensure the reader has ALL the information they could possibly need to make a buying decision. But, when the tables are turned, do you...