by lesley | Dec 4, 2017 | Facebook for business
If you’re running a business having a Facebook Page is de rigeur! There are some people who will tell you that, if you’re selling to other businesses, you’re better off on LinkedIn – and there is some sense in that. But don’t overlook the value of Facebook. These are...
by lesley | Nov 6, 2017 | LinkedIn
So many people ask me if they should have a LinkedIn company page – and those that do complain that they find it difficult to build followers on their company profile. That’s because most people search for YOU, not your company. Even if they do search for your...
by lesley | Oct 23, 2017 | Newsletters
That’s what most people do when faced with a full inbox populated by random newsletters. Most people’s experience of marketing email and newsletters is that the majority are sycophantic or just plain boring. If your strategy for growing your marketing list is to ask...
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by lesley | Jul 24, 2017 | Marketing
These are the things I find I have to ask my clients the most before we can get their project off the starting blocks! Knowing the answers will put you several steps ahead of your competition: ONE – Know who you want to reach You may think you know who your target...
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by lesley | Jul 3, 2017 | Newsletters
What’s the point of a newsletter? There should be one – and the best answer to the question is that it’s a great way to build relationships, but only if the content is what your list wants to read. Let’s be honest, none of us want any more ‘stuff’ in our inboxes...
