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by lesley | Jan 9, 2017 | Blogging, Marketing
Small businesses are no longer dependent on the banks for funding – crowd-funding is the hot new way to raise money. There are many crowd-funding platforms that give you the opportunity to pitch to potential supporters, but it’s not just an easy way to get money there...
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by lesley | Jan 4, 2017 | Marketing
Getting your company featured in the right publications is what companies pay top PR agencies a lot of money to do. Why? Because it’s tough to get published. Over the years I’ve had plenty of companies come to me and ask for a press release to be written –...
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by lesley | Dec 28, 2016 | Marketing
I specialise in Reputation Marketing – and I have to admit that, whilst I passed an exam in Marketing many years ago, I don’t cover the whole marketing spectrum. However, most small business owners consider marketing is about making yourself visible. This might be...
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by lesley | Nov 28, 2016 | Blogging, Marketing, Social media
Auberon Waugh invented this phrase to describe the middle classes who were well-educated, had strong political views and were social concerned. It wasn’t a compliment! Today it might be used in a completely different way – to describe people who spend all their time...
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by lesley | Nov 21, 2016 | Blogging, Marketing
If you follow what I write about you’ll know that I talk about the RAVE acronym – Reputation, Authority, Visibility, Expertise – and today I’m focused on Expertise. Unless someone has actually paid for your services, how do they know how good you are? They have to...
