STOP PRESS!

STOP PRESS!

  Getting your company featured in the right publications is what companies pay top PR agencies a lot of money to do.  Why?  Because it’s tough to get published. Over the years I’ve had plenty of companies come to me and ask for a press release to be written –...
STOP PRESS!

What is your marketing saying about you?

I specialise in Reputation Marketing – and I have to admit that, whilst I passed an exam in Marketing many years ago, I don’t cover the whole marketing spectrum.  However, most small business owners consider marketing is about making yourself visible. This might be...
STOP PRESS!

The Chattering Classes

Auberon Waugh invented this phrase to describe the middle classes who were well-educated, had strong political views and were social concerned.  It wasn’t a compliment!  Today it might be used in a completely different way – to describe people who spend all their time...
STOP PRESS!

What a show-off!

If you follow what I write about you’ll know that I talk about the RAVE acronym – Reputation, Authority, Visibility, Expertise – and today I’m focused on Expertise. Unless someone has actually paid for your services, how do they know how good you are?  They have to...
STOP PRESS!

What does your website tell your visitor?

It’s a conversation that I have over and over again and it usually starts with “What do you want to say on your website?” when I’m taking a brief from a client. The answer varies a bit, but almost always includes things like: We want people to know about all our...