What does your website tell your visitor?

What does your website tell your visitor?

It’s a conversation that I have over and over again and it usually starts with “What do you want to say on your website?” when I’m taking a brief from a client. The answer varies a bit, but almost always includes things like: We want people to know about all our...
What does your website tell your visitor?

Lies, damn lies and marketing

If you own a business you know that marketing is one of those things that everyone tells you are essential.  Most people understand the sales process, but marketing is often seen as a bit ‘woolly’! I used to work for a big organisation and their marketing...
What does your website tell your visitor?

Marketing messages

If you’re creating marketing material then you really need to get the message targeted – and most marketers know about that.  They do lots of research into what attracts their ideal client’s attention.  However, few marketers know HOW people process...
What does your website tell your visitor?

Stand out from the crowd

In business everyone has competition, so to get ahead of the pack you really have to stand out – and that can be difficult.  There are lots of ways you can stand out: Dye your hair green Drive around in really noticeable car Always wear the same colour –...
What does your website tell your visitor?

Does your marketing message need a sight test?

Be honest – when you’re planning to promote one of your products or services where is your focus: On the product/service? On the customer? On getting it all to the printer/publishing online ‘in time’? If the answer is any of these your...