Lies, damn lies and marketing

Lies, damn lies and marketing

If you own a business you know that marketing is one of those things that everyone tells you are essential.  Most people understand the sales process, but marketing is often seen as a bit ‘woolly’! I used to work for a big organisation and their marketing...
Lies, damn lies and marketing

Marketing messages

If you’re creating marketing material then you really need to get the message targeted – and most marketers know about that.  They do lots of research into what attracts their ideal client’s attention.  However, few marketers know HOW people process...
Lies, damn lies and marketing

Stand out from the crowd

In business everyone has competition, so to get ahead of the pack you really have to stand out – and that can be difficult.  There are lots of ways you can stand out: Dye your hair green Drive around in really noticeable car Always wear the same colour –...
Lies, damn lies and marketing

Does your marketing message need a sight test?

Be honest – when you’re planning to promote one of your products or services where is your focus: On the product/service? On the customer? On getting it all to the printer/publishing online ‘in time’? If the answer is any of these your...
Lies, damn lies and marketing

Too much information = too little action

When it comes to writing to promote your business you want people to really get what you do, how good at it you are and what all round nice people you are – right? OK – now think about your reaction when you receive information from a possible supplier....