The Chattering Classes

The Chattering Classes

Auberon Waugh invented this phrase to describe the middle classes who were well-educated, had strong political views and were social concerned.  It wasn’t a compliment!  Today it might be used in a completely different way – to describe people who spend all their time...
The Chattering Classes

What a show-off!

If you follow what I write about you’ll know that I talk about the RAVE acronym – Reputation, Authority, Visibility, Expertise – and today I’m focused on Expertise. Unless someone has actually paid for your services, how do they know how good you are?  They have to...
The Chattering Classes

What does your website tell your visitor?

It’s a conversation that I have over and over again and it usually starts with “What do you want to say on your website?” when I’m taking a brief from a client. The answer varies a bit, but almost always includes things like: We want people to know about all our...
The Chattering Classes

Lies, damn lies and marketing

If you own a business you know that marketing is one of those things that everyone tells you are essential.  Most people understand the sales process, but marketing is often seen as a bit ‘woolly’! I used to work for a big organisation and their marketing...
The Chattering Classes

Marketing messages

If you’re creating marketing material then you really need to get the message targeted – and most marketers know about that.  They do lots of research into what attracts their ideal client’s attention.  However, few marketers know HOW people process...