by lesley | Feb 24, 2014 | Uncategorized
When I’m talking to clients about their reputation marketing I’m often surprised at how little thought they’ve given to: Why they are doing it – what they want to achieve Who they are trying to reach – their target audience What...
by lesley | Nov 4, 2013 | Marketing
When you are running a business what people say about you is really important. You can’t afford not to care what people say – your reputation is on the line. Warren Buffett said “It takes 20 years to build a reputation and five minutes to lose...
by lesley | Aug 26, 2013 | Marketing
When you want to get your business moving the key is action, but it has to be the right action or you’re simply running faster and faster on that hamster wheel. Check that you are following these 7 steps: Know exactly who your perfect customers are – what...
by lesley | Jun 17, 2013 | Marketing
In order to write anything that reaches my clients’ target audiences effectively, I need to know what that target audience wants. It’s astonishing how few organisations actually know this. The answer to the questions “Why do people buy your...
by lesley | May 23, 2013 | Social media
If you’ve ever learned the secret of cooking perfect scrambled eggs, you’ll know that the key to success is patience! But what have scrambled eggs got to do with social media? If you want quick scrambled eggs you can throw the eggs into a hot pan and stir...
