The right words for the job

The right words for the job

Do you know how people see you when they meet you?  Are you serious and thorough, fun and quirky, practical and down-to-earth?  If you’re in business your company will have a personality too – and, if you’ve grown it from scratch, it’s probably...
The online marketing map

The online marketing map

There are many opportunities to market your business online – and some people take advantage of as many as possible, whilst others don’t know where to start. My advice is to start with yourself and your business: What do you deliver to your customers?  In...
Getting the social media habit

Getting the social media habit

Many people have asked me how I manage to be so visible on social media – and still get any work done!  The answer is a combination of tools and habits. My favourite tool is Hootsuite.com as I can manage all my Twitter activity here as well as posting into...
The simple approach to marketing

The simple approach to marketing

Firstly, let’s get something straight – marketing is not selling, but selling is part of the marketing process!  In VERY simple terms marketing is finding a need and then fulfilling it.  However, there’s quite a bit more to it than that in reality!...