The simple approach to marketing

The simple approach to marketing

Firstly, let’s get something straight – marketing is not selling, but selling is part of the marketing process!  In VERY simple terms marketing is finding a need and then fulfilling it.  However, there’s quite a bit more to it than that in reality!...
Do you know too much?

Do you know too much?

There’s one subject that we can all be guaranteed to know about in great detail – ourselves!  If you’re a business owner then the extension to that is your business – you know everything there is to know about it, especially if you started it...

5 ways to improve your website’s readability

When people arrive on your website you want them to stay, read a bit and take action.  However, many websites find people leave quite quickly and they don’t get as many enquiries/sign ups/sales/click throughs as they were hoping for.  This is usually for one of...

Gathering tools from Twitter

The trouble with the internet is that there is so much information out there it can be difficult to decide where to start.  If you just type in a search word the deluge of information can send you running for cover!  So how do you find things out – and know that...